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National Payroll Giving Awards 2007

Most Innovative Promotion Application

Applications must be completed by 31st July 2007. Please complete the following sections in full.

For the employer that has introduced innovation to create a new promotional campaign. The category winner will need to demonstrate the originality of their promotion and identify the key elements which made it exceptional.

MANDATORY INFORMATION
 Entries are judged strictly against the following criteria. You may enter for more than one Award.

About your organisation:
Please supply some information about your organisation such as numbers of employees, your location, the nature of your business, single or multi-site.
Objectives:
When deciding upon your promotion what were the key elements you wanted to introduce and how did you make the necessary decisions. (Max 300 words)
Activities and challenges:
How did you introduce and implement your promotion, what were your expectations? What challenges did you experience and how were they overcome? (Max 450 words)
Targets:
What targets did you set for the promotion, explain the methods used in assessing the results? (Max 100 words)
Results:
What were your actual results, if they were different from your targets, please elaborate? (Max 300 words)
Support:
When creating your promotion what internal or external support was utilised and how did this benefit the overall results? (Max 200 words)
Key learnings:
What were the key learnings from the experience and the methods used to create an original campaign? (Max 300 words)
Impact:
Define the benefit that your promotion has had on:

A. your organisation (Max 100 words)
B. your employees (Max 100 words)
C. charities (Max 100 words) 		A
B
C
Additional Information:
Please include any promotional materials used in your launch to further support your application. Send 6 hard copy sets to the Payroll Giving Centre (address is given in the General Information page). Please note materials cannot be returned. For further guidance contact us on 0845 602 6786.

Authenticity Guarantee:
I confirm that to the best of my knowledge, this application is legal, decent, honest and truthful.
Date:

Your details:
Verification:
 If your application depends upon verification from external sources please obtain and forward to [email protected]

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